Being a part of News and Current Affairs department in a broadcasting company, one must always be aware not only about the policies and guidelines of the company, but most with the codes and ethics of broadcasting. As a part of the management, I am going to ensure that all of the talents and staff will help in protecting the image of the company and become responsible in maintaining the credibility of the said department.
Credibility is the first and most important aspect that makes a news program effective. This credibility is not just a sugarcoating but must and should be up to the core of any news program and department as well, because people – the masses are sensitive individuals who can perceive beyond what is being shown.
The issue regarding Karen Davila on her interview with Susan Roces during the wake of the late Fernando Poe Jr. is an absurd incident in terms of Davila’s performance as a broadcast journalist. I would, without any second thought suspend Ms. Davila immediately for doing so. And I am going to make sure that a press release would come out the next day from my department stating the corrective action and reasons for suspension. The statement from Ms. Susan Roces clearly expresses her perception towards TV Patrol about its unfair treatment about FPJ’s campaign and candidacy last May 2004 election. According to Ms. Roces, TV Patrol intentionally edits their video clips to show a situation in accordance to what they would like the people to believe, that only few supporters attended FPJ’s campaign rallies. Another accusation was that the reason why people do not patronize TV Patrol is because they are always late in terms of airing fresh news.
The accusations being uttered by Ms. Susan Roces are serious. "People don't want to watch your news coverage because you capitalize on personal hurt," she told a startled Karen Davila. And yet Ms. Davila, being an anchorwoman of TV Patrol, did not only receive the accusations without any explanation or attempt to redeem the said news program, but also gave apology in behalf of ABS-CBN News and Current Affairs. Ms. Davila should have realized that doing so is like telling their viewers that TV Patrol is biased and guilty of doing rude actions in terms of editing out video clips in order to violate or destroy other people’s image. In other words, Davila accepted all the accusations from Ms. Susan Roces. And the worst thing is that she asked an apology not only from her name but also for ABS-CBN.
Karen Davila already made an irreversible mistake on that incident. And as part of management, I could not think of a better way to save the department and the station, than terminating Davila not only from TV Patrol but from the station as well. What has been said on national television by Ms. Susan Roces is one serious thing, and Davila’s acceptance is another. As a broadcast journalist, what you say on air cannot be taken back anymore; a proverb says “one cannot step on the same river twice.” Not suspending or terminating Davila would mean that the management committed another mistake, and it would mean that they also accepted the accusations from Ms. Roces. That corrective action would be the last card of the station to redeem itself, so that the viewers would realize that the station still values integrity and maintains their stand that they are still credible and is not guilty of the accusations made by Ms.Roces. Not doing so is one big mistake that would destroy their credibility as media.
Credibility is the first and most important aspect that makes a news program effective. This credibility is not just a sugarcoating but must and should be up to the core of any news program and department as well, because people – the masses are sensitive individuals who can perceive beyond what is being shown.
The issue regarding Karen Davila on her interview with Susan Roces during the wake of the late Fernando Poe Jr. is an absurd incident in terms of Davila’s performance as a broadcast journalist. I would, without any second thought suspend Ms. Davila immediately for doing so. And I am going to make sure that a press release would come out the next day from my department stating the corrective action and reasons for suspension. The statement from Ms. Susan Roces clearly expresses her perception towards TV Patrol about its unfair treatment about FPJ’s campaign and candidacy last May 2004 election. According to Ms. Roces, TV Patrol intentionally edits their video clips to show a situation in accordance to what they would like the people to believe, that only few supporters attended FPJ’s campaign rallies. Another accusation was that the reason why people do not patronize TV Patrol is because they are always late in terms of airing fresh news.
The accusations being uttered by Ms. Susan Roces are serious. "People don't want to watch your news coverage because you capitalize on personal hurt," she told a startled Karen Davila. And yet Ms. Davila, being an anchorwoman of TV Patrol, did not only receive the accusations without any explanation or attempt to redeem the said news program, but also gave apology in behalf of ABS-CBN News and Current Affairs. Ms. Davila should have realized that doing so is like telling their viewers that TV Patrol is biased and guilty of doing rude actions in terms of editing out video clips in order to violate or destroy other people’s image. In other words, Davila accepted all the accusations from Ms. Susan Roces. And the worst thing is that she asked an apology not only from her name but also for ABS-CBN.
Karen Davila already made an irreversible mistake on that incident. And as part of management, I could not think of a better way to save the department and the station, than terminating Davila not only from TV Patrol but from the station as well. What has been said on national television by Ms. Susan Roces is one serious thing, and Davila’s acceptance is another. As a broadcast journalist, what you say on air cannot be taken back anymore; a proverb says “one cannot step on the same river twice.” Not suspending or terminating Davila would mean that the management committed another mistake, and it would mean that they also accepted the accusations from Ms. Roces. That corrective action would be the last card of the station to redeem itself, so that the viewers would realize that the station still values integrity and maintains their stand that they are still credible and is not guilty of the accusations made by Ms.Roces. Not doing so is one big mistake that would destroy their credibility as media.
This is my own composition which I wrote for our Media Business Paper (Paper 4) under Mrs. Mel Estonilo.
No comments:
Post a Comment